Real Estate “Guru” Reviews

There are a lot of real estate “gurus” out there, most specializing in a specific niche market.  If you’re attending your local REIA meetings regularly and they are bringing in these gurus to speak at the meetings, then you’ve probably heard some of these people speak.

Here’s the typical real estate guru: they start out with how they started investing in real estate, give you some nuggets of information, then start selling you their product.  When they’re done, their product and bonuses cost as much as some mid-sized cars, but they sell it for one price on their website, but for tonight only you get it at the incredibly low price of $997 (or whatever).  If you decide their product is not for you, you can send it back opened, marked up or completely UNOPENED (it’s SELF help people, not SHELF help – you have to open the package before it can help you), keep the bonus material, and they’ll send you a refund.  Then they’ll ask you if you’d like to know how to get the product for free.  After a loud “yes” from the audience, they head to the back of the room and say “Follow me to the back and I’ll tell you how to get it for free,” which usually involves working their system and doing it successfully in a certain amount of time, send them a copy of the check and a testimonial to get a refund.

There are some speakers who do not follow this standard, and that’s a refreshing change.  I think the whole “follow me to the back” routine is asinine, but it does work.  I just wish they’d turn off their microphone, because it’s annoying to hear them answer questions, especially since we don’t know the questions being asked.

I will be individually reviewing gurus that I have seen or listened to in interviews with other real estate experts and let you know my opinion of them and their product.